How to Get Clients in Your Coaching Business: A Guide for Beginners

How to Get Clients in Your Coaching Business: A Guide for Beginners

January 22, 2023 117 By Swati

Before you can start helping others, you need to help yourself first. Getting clients in your coaching business is not easy. However, with the right strategy, you can break through the noise and get more people to notice you and buy into your services. In any business, establishing trust with prospective customers is key to getting them to buy your products or services. In coaching, this means that gaining their trust so they see you as a credible source of advice rather than just another salesperson trying to sell them something they don’t need. To do that, you need a solid plan on how to get clients in your coaching business as a newbie (and fast). Here are some ideas on how you can attract new customers and build your clientele from day one.


Send an invitation to join your email list.

One of the best ways to build trust with prospective clients is to let them get to know you on a more personal level. One of the best ways to do this is to invite them to sign up to your email list. Having a large email list is one of the best ways to create clients — and it’s not as difficult as you might think to do so. You can do this by including an invitation to join your email list within your welcome message to new clients. Alternatively, you can send an email to your mailing list thanking clients for purchasing your products or services and inviting them to stay in touch with you by signing up for your email list. All you need to do is create a simple email template with an irresistible offer that tells people what you’ll be sending them and why they should look forward to receiving it. You can also invite people to join your email list by including a link to your list at the end of each blog post you publish.


Network like crazy and attend events.

One of the best ways to meet potential clients is to network with people in your industry at events and conferences. However, this can be difficult if you’re a new business coach. If you are, it’s best to start by attending local networking events and then moving on to bigger conferences as you get more experience. To get more invites to these events, you can use services like to find networking events in your area. Alternatively, you can start your own networking group and invite people to join it. Once you’ve found the right events for you, attend as many as you can. You may meet clients or future clients at these events, so try your best to speak with as many people as possible. While you’re at these events, take notes on what types of companies attend them and what their interests are. This will help you tailor your networking efforts in the future to people who are most likely to be interested in your coaching business.


Write a blog and guest blog for others.

Another great way to build trust with potential and current clients is to publish content on your blog that educates them on the topics that you know a lot about. This is a great way to create a lead magnet and gives people something they can take away from reading your content. If you have a coaching business and want to get clients, you should be blogging as often as possible. For your first few blog posts, it’s best to write about topics that are somewhat related to your coaching business. For example, if you’re a life coach, you could start by writing about finding happiness in life and then later write about how to achieve financial freedom. The important thing is to start engaging with your audience as soon as possible. This means that the content doesn’t all have to be about your coaching business. You can write about anything that interests you so long as you can tie it back to your industry.


Run a free ad to test demand.

It’s important to start getting clients quickly so you can start bringing in an income from your coaching business. However, sometimes getting new clients can be difficult, especially if you don’t have any references or any experience in the coaching field. To help get more leads for your business, you can try running a free ad on a site like You can place an ad in your city or town, or you can place it in a city that you’re familiar with if you’re thinking of relocating. When creating your ad, you want to make sure that it’s short and to the point. You don’t want it to sound like you’re trying to sell something. Instead, it should sound like a short introduction to you and your coaching business.


Try paid advertising.

If running a free ad doesn’t do the trick and get you the leads you need, then you can try paid advertising. This is when you pay a marketing company to put your ad in front of as many people as possible. For paid advertising, one of the best options you can choose is Facebook advertising. Facebook is one of the most popular social media platforms out there and is used by millions of people every day. You can target your ads to specific demographics and interests so you know your ads will reach the right people. You may have to start small and test various ad types to see what works best, but paid advertising is a great way to get more leads if you don’t have any experience with running free ads.



As you can see, there are many different ways to get clients in your coaching business. It all comes down to what you want to do and how much time and effort you’re willing to put into your business. Make sure you think about what your strengths are and what you would be good at coaching people about. With the right strategies, you can break through the noise and get more people to notice you and buy into your services. Once you get the ball rolling with clients, you can then start to build a coaching business that helps others while also helping you to achieve your dreams and goals.