Major Brands Using BigCommerce For Their eCommerce BusinessFebruary 18, 2021
In today’s time e-commerce has become a thing of shopping. It has become casual just like buying a loaf of bread from a nearby confectionery store. The large brands are leveraging SaaS e-commerce platforms for designing shopping experiences in a fraction of the time and cost as legacy systems without compromising requirements. The customer buying experience can vary from creating unique direct to consumer shopping channels on social media for custom purchasing portals that serve a B2B customer segment. The BigCommerce e-commerce development platform has been designed for supporting the challenges of these large brands such as agile commerce.
BigCommerce, as the name signifies, is like a shark that rules the sea of eCommerce. The robust search engine of BigCommerce makes it best for larger businesses. BigCommerce Enterprise e-commerce solution comes with flexible APIs which allows implementing new functionalities, fast and cost-effective integrations, and increases operational efficiency.
Using the Enterprise theme platform, a merchant can build user engaging and captivating themes that increase the conversion rate of your customers on the site.
The BigCommerce enterprise consists of all the tools which make your online store responsive and fast. BigCommerce is a multi-channel selling platform where you can sell on social media and marketplaces. You will also have the freedom of choosing a pint-of-sale-system of your choice. There is a large library of highly customizable templates along with setup and migration support.
What Makes Bigcommerce A Good Choice For Your eCommerce Store?
After knowing so many things about the BigCommerce, you may be wondering what would be the benefits of using it. The following are a few of the amazing benefits of using BigCommerce as your e-commerce platform. Hope you find it helpful.
1. Great Support
If you are developing an e-commerce store from a CMS platform, then you will require very reliable customer service support. And you will certainly get with BigCommerce. There is 24 x 7 customer support in BigCommerce. Thus, if anything goes south you can consult with customer support for any help.
2. Mobile friendly
In today’s time, when most of the audience is using mobile devices for accessing the websites, it is imperative to have a strong presence on smartphones. With BigCommerce, you get a highly mobile responsive e-commerce store. There are mobile themes available and you can customize the shopping cart for mobile devices.
3. Sell on Numerous Websites
BigCommerce is highly flexible for selling products on multiple web stores. E.g. you can easily sell on eBay, Amazon, and also on the Facebook marketplace. These are amongst the most popular marketplaces to sell e-commerce marketplaces. Thus, apart from selling the products on your ecommerce store, you must want to sell on these marketplaces as well. You can build a strong presence with these e-commerce marketplaces and then can also drive customers to your e-commerce store.
Facebook gives you another benefit of selling. It is the world’s biggest social media platform and Social commerce, as you know, is already in a huge trend. With Facebook, you can integrate a social aspect into the way of selling.
4. Product Syndication
Product syndication and shopping will help your BigCommerce store to get more traffic which results in more sales. You can easily use other e-commerce platforms with BigCommerce and get benefits from popular shopping feeds like Shopzilla and Google product search.
5. Customer Loyalty
Customer loyalty is the most important thing in the e-commerce business. You have to make your customers loyal so that they will stick to your online store and not the competitors. With the functionality of generating gift card & coupon codes, it would be possible to generate customer loyalty in BigCommerce. You can distribute the gift cards on the BigCommerce store in the way you want. Thus, you can structure the marketing pattern in a way that is most beneficial for your business.
6. Easily Manage Returns
You can easily manage returns in the e-commerce store with an easy inventory management interface. Returns are highly important to gain the trust of your customers.
Top Brands Using BigCommerce For Their eCommerce Business
After knowing so many benefits and features of BigCommerce let’s know how some big brands are leveraging it for their e-commerce business.
Ben & Jerry’s
Ben & Jerry’s is a food industry company that manufactures ice cream, frozen yogurt, and sorbet. The company is highly popular for its best quality ice cream with characteristic chunks, pun-ny names, also their social missions. Currently, there are more than 5,000 Ben & Jerry’s ‘scoop shops’ in over 30 countries. No one else uses ice cream flavor names to celebrate people and events like Ben & Jerry’s do. The company is using BigCommerce for expanding its online presence.
Toyota doesn’t need any introduction, as it is amongst the biggest and most popular automotive companies today. It builds solid, efficient, and reliable vehicles. The cars are built with quiet cabins, comfortable rides, good fuel economy, and intuitive controls. Durability and reliability are two of the most important factors to consider when purchasing a vehicle and Toyota fulfills both. The e-commerce strategy adopted by Toyota has also played a major role in expanding its business in Australia.
If you love to listen to music then you must know about Skullcandy. It is a top-notch company for selling earphones, speakers, and many other electronic items specially curated for listening to music. After adopting BigCommerce as their e-commerce partner, the company gets an increase of 214% in revenue, 122% in orders, and an 82% increase in conversion rate. The company was earlier using Salesforce Commerce Cloud but then moved to BigCommerce.
Woolrich is a US-based clothing brand that started its journey by selling woolen clothing and fabrics and slowly expanded its business in almost all categories. Now, its designs are popular across the world, especially for its rich color of woolen garments. After choosing BigCommerce as their e-commerce development platform, the company gets a 60% reduction in the total cost of ownership, a 22% increase in revenue, and an 18% increase in conversion rate. Earlier, they were using Oracle ATG Web Commerce.
Bliss World is a top-notch skincare brand which is using BigCommerce for their e-commerce platform. All Bliss products are formulated to be safe and free from over 1,300 harmful substances. They use the most responsible ingredient suppliers and follow the strict European Union standards — the highest in the world for skincare safety. There are more than 1,300+ questionable ingredients you will never see in Bliss products.
Georgia Pacific is a leading maker of tissue, pulp, packaging, building products, and related chemicals. Some of their house brands are popular like Brawny® paper towels, Quilted Northern® bath tissue, and Dixie® cups and tableware. The company now uses BigCommerce for their e-commerce presence.
Sony is one of the most prominent names in the electronic industry. It manufactures products such as earphones, mobiles, speakers, televisions, and much more. Sony is having an e-commerce presence with the help of e-commerce.
Going for the next trip and want to buy accessories for your trekking? Then CamelBak is the all-in-one e-commerce store for this. They sell many accessories for trekking, mountaineering, etc.
John Paul Mitchell Systems is an American manufacturer of hair care products and styling tools through several brands including Paul Mitchell, Tea Tree, and MITCH. It has given results-driven haircare with clean, good for you ingredients that are on the hair, scalp, and environment.
Delaware North is a global foodservice and hospitality company headquartered in Buffalo, New York. The company also operates in the lodging, sporting, airport, gambling, and entertainment industries. The company employs over 55,000 people worldwide and has over $3.2 billion in annual revenues.
BigCommerce is a platform for the business of small as well as large scale. It is highly flexible & scalable. It comes with multi-layer security, strong SEO, and a wide range of themes. In this article, we have understood the benefits of BigCommerce along with the big brands which are using BigCommerce as their e-commerce partner. You should hire a Bigcommerce development company that has expertise in building e-commerce stores in Bigcommerce from scratch.